This privacy policy discloses the privacy practices for www.BrilliantBookHouse.com & BrilliantPerspectives.com. This privacy policy applies solely to information collected by these web sites. It will notify you of the following:
- What personally identifiable information is collected from you through the web site.
- How this information is used and with whom it may be shared.
- The security procedures in place to protect the misuse of your information.
- How long this information is retained in our systems.
- How you can request a copy of your personal data, or have it corrected or deleted.
Information Collection, Use, and Sharing
When you visit a Team Brilliant website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our website, and information about how you interact with our website. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site
Additionally, we also collect information that you voluntarily give us via our website when ordering, attempting to order, emailing, or other direct contact from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through BrilliantBookHouse.com (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with emails from Graham and Team Brilliant that include information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our websites (for example, by generating analytics about how our customers browse and interact with our websites, and to assess the success of our emails and communications with you).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here. We use the United States Postal Service and other shipping entities when we ship orders you place.
We also use Google Analytics to help us understand how our customers use our website -- you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
We may also use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Please note BrilliantBookHouse.com will respect and not try to override when we see a Do Not Track signal from your browser. More on Do Not Track here.
TIME FRAME THAT INFORMATION IS RETAINED
We store Order Data indefinitely for the purposes of refunding, resending, and researching your requests (Please see Security section for more information on how we protect your credit card data). You may request that we delete this information at any time.
Personal Information used for our to send you letters from Graham and Team Brilliant community news is retained until your consent for these emails is withdrawn either explicitly or by way of bounced emails. You can opt-out at any time using by completing this form.
Your Access to and Control Over Information
You retain the right to control your data. You can do the following at any time by contacting us via telephone at 800-351-7541 or via email at help@brilliantperspectives.com.
- See what data we have about you, if any.
- Change/correct any data we have about you.
- Have us delete any data we have about you.
- Express any concern you have about our use of your data.
- Provide or withdraw consent for data collection and marketing.
If you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Security
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for "https" at the beginning of the address of the web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment. Your credit card details are never saved past your initial transaction.
Updates
We may update our Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons, all updates will be posted on this page.
If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 800-351-7541 or via email at help@brilliantperspectives.com.
If you wish to make a complaint against us regarding your data usage you can do so by completing the form that follows this policy or by mail at:
Brilliant Perspectives
[Re: Privacy Compliance Officer]
PO Box 1169 Santa Barbara, CA 93102
For questions, to submit requests regarding your Personal Information, or submit a complaint complete the form below: